Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Demand for Certified Angus Beef More than Double 2002 Level

Mon, 19 May 2014 10:13:51 CDT

Demand for Certified Angus Beef More than Double 2002 Level
A consumer demand model for high-quality beef shows the market power behind a leading premium brand.

The Kansas State University (K-State) model uses 2002 as an index base and charted demand for commodity USDA Choice beef near the 110 level for most of the following years. It jumped to 120 in 2010 before eroding for the past three years and last year falling below 100 for the first time since 2004.

Consumers apparently turned toward a premium brand, according to the K-State paper, "Defining and Quantifying Certified Angus Beef ® (CAB®) Brand Consumer Demand," which can be viewed at http://www.cabpartners.com/research. The CAB index shot upward for the past four years to more than double the index, surpassing 208, compared to the 100-point base.

Economist Ted Schroeder and 2010 Master's student Lance Zimmerman conducted the initial study that year and updated the paper in 2013.

Zimmerman, now a CattleFax analyst, continues to update his college project as new data becomes available, and recently added the 2013 information.

The charts were expanded a year ago to include a CAB comparison to demand for all premium beef, which eclipsed that for the brand for seven years but fell behind in 2012 and 2013.
The recent "divergence of demand patterns- suggests there are perceived differences in CAB relative to its greater product category in the mind of consumers," the paper says.

When compared to Choice and higher, to include Prime and branded premium beef, CAB demand has seen a 54-point increase in four years, compared to a 29-point drop for the category in general. In fact, CAB demand jumped nearly 28 points in the single year 2012-13.

Demand for CAB increased by more than 108% in the last 10 years as Choice-and-higher beef demand grew by 51% and demand for non-branded commodity Choice fell by 1%, based on amounts sold rather than produced.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. October 6, 2022  Thu, 06 Oct 2022 15:23:29 CDT
  • Economic Uncertainty Forcing Oklahoma Producers to Make Difficult Decisions  Thu, 06 Oct 2022 15:22:40 CDT
  • August Pork Exports Trend Higher; Beef Exports Again Top $1 Billion  Thu, 06 Oct 2022 14:54:11 CDT
  • October 6, 2022, Market Wrap-Up with Justin Lewis  Thu, 06 Oct 2022 14:27:26 CDT
  • U.S. Department of Agriculture Announces Andy Berke as Rural Utilities Service Administrator  Thu, 06 Oct 2022 14:21:43 CDT
  • Gross Receipts Set Landmark High  Thu, 06 Oct 2022 14:16:55 CDT
  • Oklahoma Drought Levels Rise in All Categories This Week, But Chance of Rain In Forecast   Thu, 06 Oct 2022 13:54:36 CDT
  • Fusionware Announces John Deere Integration to Optimize Farming Operations   Thu, 06 Oct 2022 12:40:47 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.