Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

International Markets, Millennial Generation Key to Certified Angus Beef Demand Growth

Thu, 22 May 2014 16:32:53 CDT

International Markets, Millennial Generation Key to Certified Angus Beef Demand Growth

International demand for Certified Angus Beef has continued to grow despite the domestic trend for a flattening growth curve. John Stika, president of Certified Angus Beef, spoke recently with Radio Oklahoma Network Farm Director Ron Hays and said the all important international market is only one target in the effort to continue to grow beef demand.

“The international market is a big part of our growth this year and it’s been interesting. Our retail numbers are fairly flat because of the relatively high prices we’ve seen on M cuts. While we’re up four to five percent as a program, a big portion of our growth this year is actually food service and it’s in the form of middle meats, steak items. International is growing as well and it’s been a big part of our ability to continue to drive this program forward even when we see our domestic retail business to be relatively flat.”

Stika said that his group is reaching out to the Millennial generation in an effort to increase domestic demand. He says the most current data shows “Millennials want to eat beef. They want to eat meat… While some consumers, year over year the last two years, have consumed less red meat, Millennials have increased their red meat consumption by 24 percent.

“What we see is the opportunity to take a population, that demographic of people who are open to consuming our product and honestly just refine and improve our communications message, our messaging to them about our production industry, about the benefits and attributes of certified Angus beef and beef in general.   And we believe that this is an audience that is open to hearing the facts and the truth perhaps more than any audience we’ve had in front of us in the past and definitely today.”

Stika said that he is very confident that the Millennials are going to be very positive for beef consumption.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


John Stika talks with Ron Hays about efforts to expand beef demand among key market segments.
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • District Court Affirms State Beef Councils Are a Legal Part of the Beef Checkoff- Dismisses Litigation Brought by R-Calf USA  Fri, 27 Mar 2020 22:44:36 CDT
  • Friday, March 27, 2020 Market Wrap-Up with Justin Lewis  Fri, 27 Mar 2020 15:18:59 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, March 27, 2020  Fri, 27 Mar 2020 15:15:49 CDT
  • Agriculture Retailers Association Commends Congress on CARES Act Passage  Fri, 27 Mar 2020 13:57:47 CDT
  • Lucas Applauds House Passage of Support For America’s Families, Workers, and Businesses  Fri, 27 Mar 2020 13:54:47 CDT
  • State Department Clears the Way for Agriculture Workforce   Fri, 27 Mar 2020 11:18:24 CDT
  • USDA Rural Development Launches COVID-19 Resource Webpage  Fri, 27 Mar 2020 11:16:46 CDT
  • Farm Bureau Continues Tradition of Giving Back to Hungry Americans  Fri, 27 Mar 2020 11:12:25 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.