No Matter How You Sell, Quality Cattle PayWed, 04 Jun 2014 13:51:28 CDT
Marketing methods aside, carcass genetics put more money in everybody’s pockets. Registered Angus breeder Mike Molitor from Zenda, Kansas, has seen that first hand. The charter member of U.S. Premium Beef started a customer’s calf buy-back program in 1990.
“Right now, those people that I bought from don’t have to sell to me; they have people lined up to buy their cattle. But they wouldn’t have had those people lined up if I wouldn’t have bought their cattle or took them to the feedlot and the feedlot people found out how those cattle did.”
A waiting list is nice, but some prefer the competitive process over private trading. Carcass genetics still matter.
“By the reputation of our cattle and how they did in the feedlot, when customers sell it at the sale barn and they know it’s out of our bulls, they can add more money, too. So that’s another thing that puts money in their pockets. It’s been a good thing all the way around.”
When Molitor buys the calves, he always shares feedlot and carcass data with customers. Many are reaching a high percentage of choice now and double the national average for Certified Angus Beef brand acceptance.
“Pretty soon, some of those customers find out how good are the cattle they got, they retain them and go ahead and feed them on their own which puts even more money in their pocket because they’re not giving it up to the middle man at the feedlot.”
Selling those finished cattle on a grid, that’s when those carcass genetics really add to the bottom line.
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