CAB Acceptance Rate Hits MilestoneWed, 25 Jun 2014 13:31:58 CDT
At the turn of the century the Certified Angus Beef Board set out the goal of 30 percent national brand acceptance rate. Certified Angus Beef ® brand vice president
Mark McCully says back then it was sometime half that rate.
"At that time it was a pretty loft goal and one honesty we thought was a bit unachievable and today hitting that number and being very close it was quite exciting, quite a milestone of what we can do when the genetics and management of cattle producers are aligned towards a high quality target," McCully said.
CAB recently set a record when more than 29 percent of all Angus type cattle in a week met the ten carcass specifications.
"It's saying the market is working, its saying the demand starting all the way starting at the consumer and what they are paying and what they want to buy in their beef purchases, not the consumer here in the US but around the globe, McCully said. "They are sending the signal they want a high quality product."
Demand studies show multi-year momentum for choice and prime, while lower grades struggle. McCully says that shows high quality beef is more than a fade.
"It's a long-term signal that has been growing over the years that they now can make good sound decisions in their operation as it relates to genetics and management to make sure they can take advantage of where that market is going to be down the road," McCully said "It makes their cattle more valuable and really speaks to growing their business model as a farm or ranch."
This video news is provided by CAB and the American Angus Association.
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