Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Consumers say Beef is King

Wed, 03 Sep 2014 14:38:28 CDT

Consumers say Beef is King

Beef ranks supreme among protein choices. That's according to Lindsay Chichester with University of Nebraska extension. She did her doctoral research in West Texas A & M on consumer preferences in the meat industry. Nearly half of the participants put beef as their number one protein choice and 97 percent indicated they ate beef between one and 12 times each week.

"Overwhelming consumers indicated they wanted a high quality tasty product that was something they would spend money or so they indicated," Chichester said.

The term Angus outweighed any other branding term including prime, tender, organic and grassfed in consumers perception, but words are not enough. Consumers are looking for performance to back up those terms and choose specification based brands like Certified Angus Beef.

"When they are willing to spend their money on steak they want to know they want to make sure its a quality product," Chichester said. "So they are willing to spend a little more money to get something they know will be guaranteed tender, flavorful, juicy, the things CAB markets for and targets specifically in their product."

Consistent beef is also important in building long term demand. It's also key to keeping customers as prices climb.

"Consumers -- millennials specifically, are not good at understanding how to pick out a good product and how to cook it at home, so if their cooking experience at home is not a positive one, its going to be hard to continue to keep them as consumers," Chichester said. "By purchasing a high quality product to begin with that certainly helps the experience at home"

The research indicated grocery store purchases were based on four main drivers - quality, price, color and yield.

Click below to watch a Angus video news release "Consumers say beef is king"



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday April 3, 2020  Sat, 04 Apr 2020 16:32:49 CDT
  • Friday, April 3, 2020 Market Wrap-Up with Justin Lewis  Fri, 03 Apr 2020 15:39:59 CDT
  • Global Changes Could Impact U.S. Farmers' Spring Planting Intentions Says USDA Chief Economist Rob Johansson  Fri, 03 Apr 2020 14:30:08 CDT
  • Despite Global Challenges, U.S. Pork and Beef Exports on Record Pace through February  Fri, 03 Apr 2020 14:07:52 CDT
  • USDA Adds Additional Flexibilities for Crop Insurance to Support America’s Farmers and Ranchers  Fri, 03 Apr 2020 13:18:47 CDT
  • Coronavirus Impact Ripples Across Farm Country  Fri, 03 Apr 2020 14:15:59 CDT
  • *Deadline Extended* OKFB Accepting Applications for $1,000 Scholarships  Fri, 03 Apr 2020 11:39:47 CDT
  • National Sorghum Producers to Open Board Director Applications  Fri, 03 Apr 2020 10:17:47 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.