Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Ag Day a Great Opportunity for Farmer Outreach to Consumers

Thu, 12 Mar 2015 16:50:07 CDT

Ag Day a Great Opportunity for Farmer Outreach to Consumers With multiple farming-related topics top of mind for consumers right now, it's more important than ever for farmers to engage those food purchasers with the true story of today's agriculture. And there's no better time to do it than on National Ag Day, March 18.

Farmers' freedom to operate depends in large part on consumers feeling good about the practices and technology being used to raise their food. The soy checkoff partners with multiple organizations and supports the development of resources that farmers can use to connect with consumers in meaningful ways.

"It's natural for consumers to have questions about where their food comes from and how farmers are producing it," says Nancy Kavazanjian, a soybean farmer from Wisconsin who serves as the United Soybean Board's Communications Target Area Coordinator as well as chairwoman of the U.S. Farmer and Ranchers Alliance (USFRA). "That provides farmers with an opportunity to share our stories in honest and simple ways and show that we share their values."

This Ag Day, farmers have their choice of plenty of resources to help them do that. The checkoff works with the Center for Food Integrity (CFI), CommonGround and USFRA, all of which support farmers as they answer consumers' questions, just in different ways:

-- Consumer Research CFI (@FoodIntegrity) conducts leading-edge consumer research, which results in models of best practices that position farmers for success in connecting with consumers. CFI's most recent research provides guidance on how to introduce technical and scientific data about food and farming into conversations so that consumers will consider the information in their decision-making process.

-- Resources for Moms The women farmers of CommonGround (@CommonGroundNow) start conversations with moms looking for more information about what they feed their families. CommonGround develops resources, such as videos and infographics, that farmers can share to inform on topics like animal welfare, GMOs and issues related to local and organic production.

-- Ag for Movie Night The goal of USFRA (@USFRA) is to bring the farmer and rancher voice to food and farming conversations with customers. USFRA produces the Food Dialogues, bringing together farmers, consumers, industry representatives and media to discuss the most pressing food topics. Additionally, USFRA supported production of the film, "FARMLAND," which is now available at Walmart, Netflix and many other outlets.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Search OklahomaFarmReport.com

    © 2008-2023 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.