Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Keeping Up with Sustainability in the Cattle Business

Wed, 16 Sep 2015 17:43:14 CDT

Keeping Up with Sustainability in the Cattle Business Most cattlemen and women recognize their farms and ranches in the definition of sustainability. That's according to Oklahoma State University Assistant Professor Dr. Sara Place.

"It's producing safe, nutritious beef for human consumption, but doing it with long-term business viability, stewardship of natural resources and responsibility to community, family and animals," Place said. "And so that's something that a lot of producers probably can say, you know, that's what I do already. And really what's encompassed within that definition is economics, environmental issues and social issues."

Yet sustainability can be hard to quantify. Thatís why the beef community has focused more on measuring and improving in the last decade. National Cattlemenís Beef Association Director of Sustainability Kim Stackhouse-Lawson said research from NCBA points out the good news.

"Our sustainability research shows that beef sustainability has improved overall by five percent in just six years," Stackhouse-Lawson said. "And then if we focus just on social and environmental sustainability, itís improved seven percent. So thatís really a fantastic story. Most of those improvements have come from optimizations and efficiency gains through the system. So, improvements in crop yield, improvements in animal performance, machinery technology, and then also on the post-harvest side."

Profitability and sustainability often go hand-in-hand.

"So if you're a rancher, you know that can be just thinking about things like your reproductive rates, right?," Place said. "Making sure you're actually getting cows bred, that you're producing calves from those cows, your cow herd. Um all those things that you would do again from an economic perspective that make a lot of sense is also probably going to be the best way for you to convert the grass base, the forage that your using on your land into human usable products."

Aligning beef production with specific consumer demands is part of the equation, too.

"The fact that we have sixth and seventh and eight generation ranchers at this point is, um, a telltale sign that weíve been sustainable for a long time," Stackhouse-Lawson. "We need to be, continue to be, more sustainable, just like we have with every generation."

The beef industry is full of history and stories of improving on that historical base.

"Everybody's a part of agriculture, right?," Place said. "One hundred percent of us are eaters, right? Even if, even if ninety percent, eighty percent of those eaters really don't have anything to do with the production of food, but we all participate in the agricultural system, the food system in that way. And so we all have a role to play in reducing food waste or thinking about ways we can use that waste in positive ways."

This video news is provided by CAB and the American Angus Association.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Tuesday Market Wrap-Up with Justin Lewis  Tue, 15 Oct 2019 20:14:24 CDT
  • RFA CEO Geoff Cooper Says EPA Announcement is a Step Backward  Tue, 15 Oct 2019 18:39:53 CDT
  • NCGA Says the EPA's Proposed Rule on Waivers Fails to Provide Assurance for Corn Farmers  Tue, 15 Oct 2019 18:37:29 CDT
  • USDA Opens 2020 Enrollment for Agriculture Risk Coverage and Price Loss Coverage Programs  Tue, 15 Oct 2019 18:31:31 CDT
  • Long Weaned Steer and Heifer Calves Sold Mostly Steady, Unweaned Fleshier Claves Sold with a Lower Undertone Tuesday at OKC West  Tue, 15 Oct 2019 18:18:18 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, October 15, 2019  Tue, 15 Oct 2019 18:04:20 CDT
  • Corn and Soybean Harvest Continues to Make Progress Nationally, Winter Wheat Planted and Emerging On Target   Tue, 15 Oct 2019 17:57:33 CDT
  • NCBAís Season Solario Explains How the Checkoff is Working to Head Consumers Off at the Pass, Digitally Speaking  Tue, 15 Oct 2019 09:32:16 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA

    Search OklahomaFarmReport.com

    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.