Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Willingness to Pay by Consumers Slips in September From Month Ago- Mostly Up From Year Ago

Wed, 16 Sep 2015 05:33:39 CDT

Willingness to Pay by Consumers Slips in September From Month Ago- Mostly Up From Year Ago The amount consumers are willing to pay for a range of meat products dropped this month, with deli ham dropping the most - about 21 percent - from levels a month earlier, according to Oklahoma State University's monthly Food Demand Survey. The Survey project is now in its third year and is being led by OSU Ag Economist Dr. Jayson Lusk.

Steak saw only a slight decrease from last month, down about 2.5 percent. However, consumers' willingness to pay for steak, chicken breast, deli ham and chicken wings are all higher now than at this time a year ago, the survey showed. The Willingness to Pay number for Steak dropped back below eight dollars after hitting $8.03 a pound in August of this year. The $7.83 Willingness to Pay for steak is sixty five cents higher than in September 2014.

Regarding issues related to the food supply, the survey indicated that salmonella, E. coli and GMOs were the most visible issues in the news over the past two weeks. The largest percent jump in awareness from August to September was for gestation crates and salmonella. The largest percent decrease in awareness from August to September was for bird flu and antibiotics.

Still, salmonella, E. coli and antibiotics were ranked as the top three concerns during September.

Each month, Dr. Lusk and his team also include several "ad hoc" questions on related subjects to gain understanding about how consumers perceive farming and ranching in the US. This month, the survey polled consumers' level of satisfaction "with the decisions and management practices of farmers these days." But the survey used the phrase "of farmers" on only one-third of the surveys, used the phrase "of agricultural producers" on another third, and used the phrase "in agriculture" on the rest.

Respondents were most likely to give the high score possible (a 10) when the phrase "of farmers" was used, with 10 percent rating farmers that highly. However, when the phrase was "agricultural producers," only 5.8 percent gave a "10" rating. And when the phrase "of agriculture" was used, only 5.5 percent rated their opinion a "10." The group asked the question with the phrase "of farmers" saw only fifty percent of those polled giving a seven or higher score for their level of satisfaction. The phrase "of agriculture" received a rating of seven or more from less than forty percent of those responding.

The full survey for September can be viewed by clicking here.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Search OklahomaFarmReport.com

    © 2008-2023 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.