Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
    
   
   
   
   
   
   
   
   

Agricultural News


Food Safety and Product Quality Key Drivers of Demand for U.S. Beef

Fri, 18 Sep 2015 14:17:34 CDT

Food Safety and Product Quality Key Drivers of Demand for U.S. Beef


A new report by Kansas State University establishes priorities to increase demand for U.S. beef. The study was co-authored by Kansas State University Livestock Market Economist Glynn Tonsor and Center for Risk Management Director Ted Schroeder. They came up with five bottom-line opportunities and priorities for the cattle industry. Tonsor said itís important for the cattle industry to understand that all revenue that the cattle and beef industry realizes begins with consumer beef demand. This includes improving perceived food safety and product quality offered to todayís consumer.


The last large beef demand determinate study by K-State found that food safety and product quality are the two beef demand determinates. Tonsor said these two factors impact demand and these are things the industry can influence. The beef industry knows that U.S. Gross Domestic Product (GDP) matters to beef demand, because as income goes up, beef demand also increases, but that is not something the beef industry can influence. Rather, Tonsor said itís better to influence food safety or food quality, as it makes sense to prioritize those factors that are drivers of demand and they are things that can be influenced.   Additionally, he said helping consumers sort fact from fiction through visible information campaigns and being a leader in working with producers to bridge the gap are valuable initiatives that the beef industry needs to look at.


The study also looks at why beef demand has held up the last three or four years. In order for the industry to continue to maintain or build beef demand, Tonsor said itís going to be important to understand why the industry has seen this demand strength. Some possible reasons include identifying the segment of the population that was the least impacted by the recession and how this segment has maintained a heavy beef consumption pattern.


Other factors might be that the population is less sensitive to chicken and pork prices. Tonsor suspects that is one reason that beef demand has been stronger than anticipated, because that cross price pressure isnít as strong as it used to be.


Tonsor encourages the public to read their latest fact sheet, called "Beef Demand Prioritization" by clicking here. Among the key highlights, include a growing U.S. population and how the role of minorities will become predominant, as there will be a more diverse population. But the beef industry does not know how this will result in cultural and food consumption changes and what they will expect from the U.S. beef industry.


This audio was provided by Kansas State University, as Tonsor was interviewed by Eric Atkinson of Agriculture Today. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   

   

Ron Hays Beef Buzzes with Glynn Tonsor of K-State
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Atop the RON Rural Soapbox - Former Secretary John Block  Fri, 22 Nov 2019 08:51:03 CST
  • Ed Elfmann of the American Bankers Assocition Weighs in on the Current State of Ag Lending   Thu, 21 Nov 2019 22:12:56 CST
  • Steers Calves Higher- Yearlings Mixed at Thursday Sale in Woodward, Oklahoma  Thu, 21 Nov 2019 21:54:08 CST
  • Getting a USMCA Vote in the House in 2019 Looking More and More Unlikely  Thu, 21 Nov 2019 17:23:58 CST
  • Congressman Lucas on Passing of Former State Representative Elmer Maddux  Thu, 21 Nov 2019 16:55:51 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Thirsday, November 21, 2019  Thu, 21 Nov 2019 16:52:10 CST
  • Oklahoma Beef Council Kicks Off Second Year of Partnership with Steven Adams with the Academy of Smashing Steaks Promotion  Thu, 21 Nov 2019 13:13:45 CST
  • USDA Announces Funding For Pilot Program to Control Feral Swine in Oklahoma  Thu, 21 Nov 2019 12:30:05 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.