About Beef- "It's a Food for Health" Says Dr. Shalene McNeill of NCBAWed, 17 Feb 2016 12:29:43 CST
As the Executive Director for Nutrition Education at the National Cattlemen's Beef Association, Dr. Shalene McNeill is heavily involved in developing the story for consumers about beef and how today, it is okay to eat and enjoy beef. Dr. McNeill says "We know that beef is a food for health- and we want to make sure that the public knows that because we know how much consumers love the taste of beef and we want them to know how great it is for them, too."
McNeill was in Oklahoma this past week, updating the Oklahoma Beef Council on the latest efforts she and her staff have been involved in on behalf of the Beef Checkoff.
She told Radio Oklahoma Ag Network Farm Director Ron Hays that the cattle producers who oversee the investments made from money collected through the Beef Checkoff made the decision a couple of years ago to invest a lot of resources into the digital media platforms that the industry has developed, like BeefIsWhatsForDinner.Com. McNeill says that helps the industry proactively engage consumers to choose beef as they surf the web.. "We want to make sure that we are meeting the public where they are when they are looking for that information- and that's why we updated our Beef, It's Whats for Dinner page to have more nutrition information, more health information...so that information is available when they are looking for it so they can build a healthy balanced diet."
McNeill is featured in today's Beef Buzz- and will be over the next couple of shows. Ron's complete conversation with McNeill can be heard by clicking here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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