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Agricultural News

Flour Industry CEO Says Wheat Has a Great Story to Tell- We Simply Have to Keep Telling It

Thu, 03 Mar 2016 05:00:28

Flour Industry CEO Says Wheat Has a Great Story to Tell- We Simply Have to Keep Telling It Dan Dye is not one to cry "woe is me" as the CEO of Ardent Mills, a major domestic supplier of flour and related products. Even in the face of the Gluten Craze, Dye sees the glass half full and that he believes we need to be pro-active in reminding consumers of the importance of grains in their diet. He was on a panel at the Bayer Crop Science AgVocate Conference just ahead of the 2016 Commodity Classic in New Orleans , Louisiana on Wednesday. The panel that included Dye was looking at "Global Food Business Trends- An Era of Invention and Reinvention."

Dye, in talking with Radio Oklahoma Ag Network Farm Director Ron Hays, says "we have to tell the story how important and how good grain is in our diets- the importance of fiber, the importance of a balanced diet with grains- I think that the Dietary Guidelines reinforces that- we simply have to keep telling that story more and more." He says he understands that consumers have been bombarded with the idea of gluten free being good- and he says that it is important to remind consumers that most people do not have a problem with gluten in their diet- and the benefits that wheat provides makes it an essential part of the daily diet.

Hays and Dye also talked about GMOs and the fact that we still seem to be years away from a commercially available GMO wheat. Dye is open to having a GMO wheat that can be attractive to consumers- offering them attributes that they want to have in their diets. He adds that the wheat industry is losing ground to other crops, losing acres and that a GMO wheat with the right agronomic traits could help reverse the trend of fewing acres of wheat being planted in the years to come.

Dye and Hays also talk about new product ideas that Ardent is working on- and Dye offers his vision of where the wheat and flour sectors are in connecting with consumers in the years ahead.

You can listen to their conversation by clicking on the LISTEN BAR below. To learn more about why Bayer Crop Science believes everyone in agriculture needs to become an AgVocate- click here.



Ron Hays talks with Dan Dye of Ardent Mills about wheat food products and the opportunitues ahead.
right-click to download mp3


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