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Agricultural News


MBA- the Continuing Strategy to Engage the Consumer in Conversations About Beef

Thu, 17 Mar 2016 03:30:28 CDT

MBA- the Continuing Strategy to Engage the Consumer in Conversations About Beef


The Masters in Beef Advocacy Program sprang from a need that beef industry leaders saw- the need to help cattle producers have the tools to be able to talk with consumers about today's Beef Industry. The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry. The manager of the MBA program since its inception has been Daren Williams, and Radio Oklahoma Network Farm Director Ron Hays talked with Williams about where the MBA program is here in 2016 and where he sees it going. The first part of their conversation is featured in today's Beef Buzz.


Williams tells Hays "We launched MBA in 2009, and we had a lofty goal of 50 graduates for that first year- we ended up with over a thousand- we've had about a thousand graduates each year ever since and we are actually on a record pace for 2016- we have already eclipsed over a thousand graduates"(fiscal year 2016 which began back last October first). He the numbers simply translates into "more people equiped on the ground to engage the consumer in conversations about beef."


More informaton about the MBA, including the MBA 2.0, is available online by clicking here.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   


   


Ron Hays Beef Buzzes with Daren Williams about the Masters in Beef Advocacy Program
right-click to download mp3

 

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