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Agricultural News

DairyMAX Brings the Breakfast Games to Oklahoma- Encouraging Elementary Age Kids to EAT BREAKFAST!

Wed, 23 Mar 2016 05:35:10 CDT

DairyMAX Brings the Breakfast Games to Oklahoma- Encouraging Elementary Age Kids to EAT BREAKFAST! The 2016 edition of the Breakfast Games, sponsored by Dairy Farmers, came to Oklahoma on Tuesday morning, when all the students at Southern Hills elementary in south Oklahoma City were involved in the competition and pep rally designed to encourage them to "EAT BREAKFAST!!!" DairyMAX has used this formula to promote breakfast eating across its trade territory- and utilized the star power of former Miss Oklahoma Betty Thompson and Dallas Cowboy starting center Travis Frederick to provide extra sizzle for the morning event.

Three teams of students competed in a relay style race for Gold, Silver and Bronze- but the expectation was that all the students there would be winners as they came away with a Fuel Up to Play 60 tee shirt and the strong encouragement to eat a breakfast that includes dairy every day. According to DairyMAX, "By creating the #FuelGreatness Breakfast Games, Fuel Up to Play 60 and Dairy MAX are empowering kids with knowledge about food choices and how they can fuel their school day."

Radio Oklahoma Network Farm Director Ron Hays talked with both Thompson and Frederick about the event, about the partnership between local schools, the NFL and the Dairy Industry in the Fuel Up to Play 60 Campaign that has exploded and is found all across the United States and about why they are willing to give their time to interact with the elementary age kids.

Thompson was not only there as a former Miss Oklahoma, but also as a dairy farmer from Chandler, Oklahoma who talked about her cows as well as her time as Miss Oklahoma and being involved in the Miss America pageant. Frederick told the kids that he loved drinking milk growing up- and that his family of five boys would drink 14 gallons of milk every week!

Alyson Kirchner, vice-president of School Programs for Dairy MAX, Inc., was in Oklahoma City for the Southern Hills event and says this is all about encouraging the kids to think about dairy farming and the milk and other dairy products that dairy farmers provide for them, and to encourage these young consumers to develop a lifelong habit of including dairy in their diet. She adds that "It's all about building demand for milk."

Click on the LISTEN BAR below to hear the comments from Thompson and Frederick as they talk with Hays. And, you can see some of the highlights of the day by clicking here and checking out out Flickr Album of photos from the DairyMAX Breakfast Games in Oklahoma City.


Ron Hays talks with Breakfast Games Stars Betty Thompson and Travis Frederick.
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