CAB Excited to Rollout New Product Called...Schmacon?Wed, 20 Jul 2016 15:51:16 CDT
They have done it again! The people at Certified Angus Beef (CAB) have developed a new product that swings a double-edged sword. Not only will this product increase demand and utilization for lower priced parts of the carcass, it will also create an opportunity for beef to compete natively with pork. What is this miracle product? Well, it’s an all-beef bacon, or Schmacon, as they call it according to CAB Product Integration Manager Mark Gwin.
Gwin says the product was originally developed by a deli operator from Illinois named, Howard Bender, who was searching for the perfect beef bacon. Bender eventually employed a seasoned industry professional named Steve Moore to perfect the recipe using celery and cherry powders to naturally cure Schmacon. The product has been certified as a Halaal food, meaning it is blessed and permissible to be eaten by those adhering to the Muslim faith. Gwin believes there will be a major demand for this product in the Middle East. In fact, Schmacon will make its initial thrust in this market in Dubai where it will be shown at The Gulf Food Show this coming February.
“There’s a great demand for Halaal products in the Middle East. It’s a huge opportunity for beef bacon,” Gwin said. “First, we’ll market the product in Dubai. That will open up a lot of doors in the international market, after that we’ll be going domestic with it.”
Gwin says while American beef producers keep doing a great job raising superior product, CAB will continue working to find new ways to market it.
Watch the full interview with Mr. Mark Gwin by clicking the PLAY BOX below.
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