Part Two with Dr. Glynn Tonsor Talking Growth in the International ArenaThu, 07 Jul 2016 12:28:47 CDT
In the beef industry, all parties are concerned with how big a slice of the economic pie they are getting. Dr. Glynn Tonsor, K-State Extension Beef Specialist, who spoke recently at the Beef Improvement Federation convention, says this viewpoint is shortsighted. He believes there are opportunities in the global marketplace happening now that, if taken advantage of, would allow for cooperation within the industry to theoretically create a bigger pie.
“There’s been a lot of changes over twenty years. I think the beef industry would be much better served to attempt to work together and pull a rope to meet those goals and coordinate and do less infighting to take advantage of those opportunities. There’s a lot of current debates circling the industry that I think are losing sight of the bigger picture opportunities.”
Dr. Tonsor says he realizes each country has its own challenges when it comes to breaking into new markets, but suggests that the U.S. industry needs to be nimble in order to secure a place in the global arena, which he insists is the key to growth in the industry.
Reportedly, U.S. beef ranges from about 85 to 95 percent in domestic sales, which Tonsor says is a great position in which to be. Although, Tonsor warns that to be in such a position, the beef industry must combat complacency and strive to look beyond the last twenty years and into the next twenty to discover what role we should play on the international stage.
Learn more about what Dr. Tonsor had to say at the Beef Improvement Federation convention by clicking here. To view his Powerpoint presentation, click here.
Listen to Dr. Tonsor talk more about growth opportunities for the beef industry during today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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