NCBA’s Jennifer Houston Talks Benefits of Beef Checkoff and NCBA Policy Division Working TogetherSat, 30 Jul 2016 10:33:00 CDT
National Cattlemen's Beef Association leader Jennifer Houston has a unique perspective on the organization’s impact on the cattle industry. She currently serves as chair of the NCBA Policy Division and has also served as chairman of the Federation of State Beef Councils.
She says this experience has been especially helpful when working on issues like dietary guidelines and the World Cancer Report. Armed with checkoff-funded research, policy leaders and staff members are more effective when talking with decision makers.
“If we didn’t have the checkoff dollars funding the background research, we couldn’t have done that,” she says. “We were able to go to work in D.C. and on the news media – both checkoff and policy people were involved on this – and say there’s no substantial science to back this up and amazingly enough, it seemed like the American consumer agreed with us.”
As chair of the Policy Division, Houston has worked to encourage the passage of the Trans-Pacific Partnership and has worked closely with other beef industry leaders to address market volatility issues with the CME.
“As a livestock market owner, we see volatility in the futures day to day,” she says. “I think we’ve done a good job at NCBA about starting the work with CME to figure out what some answers are. It’s not an easy question and it doesn’t have easy answers.”
Listen to Houston talk more about the her role as NCBA Policy Division Chair on today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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