US Roundtable for Sustainable Beef Meets in Denver- Looking to Better Show How Beef Industry is Producing Beef SustainablyWed, 13 Jul 2016 02:40:07 CDT
The US Roundtable for Sustainable Beef is meeting this week in downtown Denver, with a hundred groups and companies having representatives in the discussion about how to define, measure and then improve the sustainable production and delivery of US Beef from the ranch to the consumer. The group is an offshoot of the Global Roundtable for Sustainaible Beef and was formed in the spring of 2015. The current chair through the end of this two day meeting is Nicole Johnson-Huffman with Cargill. Oklahoma does have a seat on the Board of Directors in the person of Chad Ellis of the Noble Foundation.
Ellis says that for Noble, the hope is to represent the viewpoint of cattle producers on the board, with the intention to help ranchers to be successful as efforts are developed to make beef production more sustainable. Ellis talked with Radio Oklahoma Ag Network Farm Director Ron Hays in Denver at the General Session.
Ellis says that cattle producers have traditionally done a great job in producing beef in a sustainable way. He believes that "it's really about telling our story- we're really very responsible taking care of the land, because the land takes care of us." He adds that for producers in the southern plains that we continue to learn about matching up our beef herds with the current climatic conditions on our ranches- saying that after the drought in recent years- setting the best stocking rate is where you start as you develop a grazing management plan, which is one of the producer outcomes talked about in the general session on Tuesday.
Ellis adds that he is excited to see all parts of the beef production chain come together around the table to talk about producing beef for the consumer in a transparent and sustainable way. You can hear all of the conversation between Ellis and Hays by clicking on the LISTEN BAR at the bottom of this story.
Among the one hundred stakeholders involved in the Roundtable, there are several with Oklahoma ties- including the Noble Foundation, the Oklahoma Cattlemen's Association, Lopez Foods, Hitch Feeders, CRI Feeders, OSU Ag Research, TSCRA and the Texas Cattle Feeders.
Click here to learn more about the vision and the mission of the US Roundtable for Sustainable Beef.
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