Agricultural News
Oklahoma Beef Council Funds Successful Beef Promotion in Japan
Wed, 05 Oct 2016 15:18:11 CDT
Japan's leading supermarket chain, AEON Group and its member retailers conducted an "American Fair" at their 1,500 outlets across the country in mid-June. The event featured U.S. chuck eye roll and chuck flap tail steak, along with the launch of new ready-to-eat roast beef using U.S. chuck eye log. USMEF's assistance included tasting demonstrations, as well as providing point of sale materials and packaging with an accompanying special seasoning sauce pack. In addition to in-store promotion and printed flyers, AEON produced a series of television advertisements showcasing the three U.S. cuts-an investment representing $216,836 in FTPC (foreign third party contribution).
Ultimately, the campaign generated tremendous U.S. beef sales for participating outlets, recording an increase of 49 percent (from 83 mt to 124 mt) compared to the same period in 2015. As an added bonus, U.S. beef has replaced Tasmania beef, which was AEON's store brand. With this shift, AEON Group is planning to increase its U.S. beef purchase volume 70 percent this year.
For the complete report of international beef promotion activities in 2016 funded in part by the Oklahoma Beef Council, click here.
Source - Oklahoma Beef Council
WebReadyTM Powered by WireReady® NSI
Top Agricultural News
More Headlines...
