Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Beef Federation Earmarks $940,000 for New International, National Beef Demand-Building Efforts

Wed, 02 Nov 2016 10:14:00 CDT

Beef Federation Earmarks $940,000 for New International, National Beef Demand-Building Efforts Facing low cattle prices and increasing supplies of beef, and with strong encouragement from its state beef council partners, the Federation of State Beef Councils at the National Cattlemen’s Beef Association will invest nearly $1 million of reserve funds in international and national beef promotions to increase demand for beef.

The Federation Executive Committee voted for this additional spending at an NCBA Executive Committee meeting Nov. 1. The $940,000 investment, from Federation reserves, will be spent in the following areas:

-         $260,000 to the U.S. Meat Export Federation for a promotion with national retail chains in Japan. The promotion is expected to move an additional 6.9 million pounds of beef;

-         $140,000 to the U.S. Meat Export Federation for regional retail promotion campaigns in Japan. The promotion could move another 2.75 million pounds of beef;

-         $200,000 to the U.S. Meat Export Federation for a Korean beef promotion with national retail and second tier discount chains. The effort is expected to incrementally move about 5.8 million pounds of beef;

-         $40,000 to the U.S. Meat Export Federation for an Asian island promotion targeting a quickly-growing tourist destination which has growth opportunities for beef; and

-         $300,000 to NCBA, for an Ibotta promotion that targets millennials in larger cities and encourages greater beef purchases in retail stores. Ibotta is a smartphone app that shares beef information with consumers, then allows them to obtain cash rebates based on their retail beef purchases.

According to Steve Hanson, a beef producer from Elsie, Neb., and chairman of the Federation of State Beef Councils, the Federation Executive Committee moved quickly to approve these additional investments. He said the Federation intends to add a spark to beef demand at a time when producers are feeling a squeeze in their own bottom lines.

“Our state beef council partners communicated to national leadership the importance of using every opportunity to use checkoff resources to build demand in the face of cattle market challenges,” Hanson said. “In both the international and national beef markets, our producer leaders identified these new investments as a chance to quickly and directly make a difference in beef demand.”

Source - The Federation of State Beef Councils



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Michael Peters of Okarche Named Secretary-Treasurer for U.S. Wheat Associates   Fri, 17 Jan 2020 13:06:26 CST
  • Cattle Industry Will Provide Watchful Eye as US and Chinese Trade Officials Work to End Non Scientific Trade Barriers for US Beef  Fri, 17 Jan 2020 12:26:35 CST
  • A Positive Week for the Beef Industry Concerning Trade   Fri, 17 Jan 2020 11:36:50 CST
  • Alltech Launches Relief Effort for Australian Farmers  Fri, 17 Jan 2020 09:06:38 CST
  • Friday Preopening Market Update with Dave Lanning  Fri, 17 Jan 2020 08:31:09 CST
  • Atop the RON Rural Soapbox - Former Secretary John Block  Fri, 17 Jan 2020 08:30:09 CST
  • Feeder Steers Steady, Feeder Heifers Mostly Lower, Steer Calves Unevely Steady and Heifer Calves Higher at Woodward Livestock on Thursday  Fri, 17 Jan 2020 05:39:32 CST
  • Congressman Frank Lucas Talks About the Trade Wins of the Week- and Says Thank Goodness  Thu, 16 Jan 2020 20:45:22 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.