Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
    
   
   
   
   
   
   
   
   

Agricultural News


Dairy Checkoff Launches Partnership with Yum! Brands to Help Drive U.S. Dairy Sales Globally

Wed, 02 Nov 2016 18:55:19 CDT

Dairy Checkoff Launches Partnership with Yum! Brands to Help Drive U.S. Dairy Sales Globally Building on its successful partnership to help grow sales and trust for dairy in the United States, the national dairy checkoff today announced a partnership with Yum! Brands to grow U.S. dairy sales internationally, specifically in Asia Pacific, as well as Latin America and the Caribbean.



Yum! Brands, the parent company of KFC, Pizza Hut and Taco Bell with nearly 43,000 restaurants in 135 countries and territories, is the global leader in the chicken, pizza and Mexican-style restaurant food categories. The checkoff’s international partnership focuses on pilot programs with Kentucky Fried Chicken and Pizza Hut.



A pilot program with KFC aims to grow U.S. dairy sales in Latin America and the Caribbean by exploring innovation opportunities like cheese sauces and pairings to complement KFC’s signature international products, such as chicken sandwiches.



“Working to get more cheese on chicken sandwiches is a great opportunity to grow sales,” said Paul Rovey, Arizona dairy farmer and chair of Dairy Management Inc. (DMI), which manages the national dairy checkoff. “Beyond cheese, this partnership also can help create products that grow milk and milk-based drink sales, along with ice cream and other dessert-based items.”



The dairy checkoff also is growing U.S. dairy sales by co-leading a pilot program with Pizza Hut to reach customers in Asia Pacific at its more than 2,500 restaurants in 15 countries. Customers have an appetite for U.S. dairy - the company sources 100 percent of its string cheese for Asia Pacific, which is used in stuffed-crust pizzas, from the United States, according to Enrique Ramirez, chief financial and strategy officer for Pizza Hut.



“U.S. dairy farmers, importers and DMI have brought us tremendous value in dairy expertise and innovation,” said Greg Creed, CEO of Yum! Brands. “I’m incredibly excited about taking this relationship to international markets.”



Both the KFC and Pizza Hut partnerships will include checkoff on-site resources, and will focus on developing innovative, dairy-centric menu items. This approach is based on the successful model working with Pizza Hut and Taco Bell in the United States, with on-site checkoff employees working with the foodservice companies to develop dairy-friendly menu items that include Pizza Hut’s Grilled Cheese Stuffed Crust Pizza and Taco Bell’s Quesalupa.


Source - the National Dairy Checkoff




   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • LMA's Jara Settles Updates Status of ELDs and Hours of Service for Cattle Industry  Mon, 09 Dec 2019 14:10:17 CST
  • Monday Preopening Market Update with Dave Lanning  Mon, 09 Dec 2019 07:14:12 CST
  • Heart of America Agricultural Hemp Classic Coming in January in Kansas City Area  Mon, 09 Dec 2019 06:36:06
  • Friday December 6 2019 Market Wrapup with Justin Lewis  Fri, 06 Dec 2019 20:11:33
  • Plains Cotton Growers Offers Stress Resources to Producers  Fri, 06 Dec 2019 17:50:47 CST
  • 2019-2020 Oklahoma High School Seniors Conservation Auxiliary Scolarship Application  Fri, 06 Dec 2019 17:40:45 CST
  • Recapping the 2019 U.S. Soybean Crop Results  Fri, 06 Dec 2019 17:34:12 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, December 6, 2019  Fri, 06 Dec 2019 17:30:01 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.