Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

USMEF Executive Says Organization at a Turning Point as Leadership Adopts New Strategic Plan

Fri, 18 Nov 2016 15:10:00 CST

USMEF Executive Says Organization at a Turning Point as Leadership Adopts New Strategic Plan

The US Meat Export Federation held its annual conference recently, during which the board of directors put into place a new strategic plan for the organization to better serve producers and the industry. During the Trade Talk event at the National Association of Farm Broadcasters convention, Associate Farm Director Carson Horn caught up with USMEF Sr. Vice President of Trade Access Thad Lively for some insight into the organization’s new vision for the conducting business in the future.

“We adopted a new strategic plan that lays out what our priorities and goals are going to be for the next five years,” Lively said. “So, as USMEF, we’re really looking to the future.”

Lively says all nine sectors of the organization had positive receptions of the new plan and offered support for taking the federation in the direction it needs to go.

“I think all of us who are involved in the export side of the business see great opportunities out in the global market,” Lively said, “but I think if we’re realistic, we also know that it’s a very competitive place.”

He says that if the federation intends to keep up the success seen over the last 20 years, it must continue to keep an eye on the ball. Nonetheless, he says USMEF is more committed than ever to back the industry, especially in these difficult times with growing surpluses of protein and depressed prices.

“The export picture is bright,” Lively said. “We know a lot producers are hurting right now and we are committed to doing our part by moving as much of that product outside the country, offshore, in relieving some of that pressure that exists in the market today.”

Thad Lively talks about USMEF’s new strategic plan and their goals for the future, on today's Beef Buzz. Click below for the audio on the LISTEN BAR.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Listen to USMEF's Thad Lively on the organization's new 5 year plan on today's Beef Buzz
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Exploring the Concept of Doing the Right Things for Cattle and Beef Consumers Before Identifying Market Advantages  Mon, 19 Aug 2019 12:50:47 CDT
  • Oklahoma Cattlemen's Foundation Ready to Distribute Funds Donated in Support of Flood Relief Efforts  Mon, 19 Aug 2019 12:45:30 CDT
  • OSU Plant Nutritionist Brian Arnall Says Wheat Producers Should Make These Considerations Before the Next Crop Season  Mon, 19 Aug 2019 12:32:23 CDT
  • USDA Program Designers Struggle to Balance Cost vs. Incentive in Promoting Traceability Participation  Mon, 19 Aug 2019 12:00:27 CDT
  • Monday Preopening Market Update with Dave Lanning  Mon, 19 Aug 2019 06:57:08 CDT
  • Express Ranches Big Event Sale Tops Five Million Dollars- as Owner Bob Funk Uses Venue to Champion Rural Youth  Mon, 19 Aug 2019 05:04:13 CDT
  • Governor Stitt Announces the Addition of Four More Counties to Disaster Declaration for May Flooding and Storms  Fri, 16 Aug 2019 15:27:08 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 16 Aug 2019 13:57:18 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.