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USMEF Executive Says Organization at a Turning Point as Leadership Adopts New Strategic Plan

Fri, 18 Nov 2016 15:10:00 CST

USMEF Executive Says Organization at a Turning Point as Leadership Adopts New Strategic Plan

The US Meat Export Federation held its annual conference recently, during which the board of directors put into place a new strategic plan for the organization to better serve producers and the industry. During the Trade Talk event at the National Association of Farm Broadcasters convention, Associate Farm Director Carson Horn caught up with USMEF Sr. Vice President of Trade Access Thad Lively for some insight into the organization's new vision for the conducting business in the future.

"We adopted a new strategic plan that lays out what our priorities and goals are going to be for the next five years," Lively said. "So, as USMEF, we're really looking to the future."

Lively says all nine sectors of the organization had positive receptions of the new plan and offered support for taking the federation in the direction it needs to go.

"I think all of us who are involved in the export side of the business see great opportunities out in the global market," Lively said, "but I think if we're realistic, we also know that it's a very competitive place."

He says that if the federation intends to keep up the success seen over the last 20 years, it must continue to keep an eye on the ball. Nonetheless, he says USMEF is more committed than ever to back the industry, especially in these difficult times with growing surpluses of protein and depressed prices.

"The export picture is bright," Lively said. "We know a lot producers are hurting right now and we are committed to doing our part by moving as much of that product outside the country, offshore, in relieving some of that pressure that exists in the market today."

Thad Lively talks about USMEF's new strategic plan and their goals for the future, on today's Beef Buzz. Click below for the audio on the LISTEN BAR.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Listen to USMEF's Thad Lively on the organization's new 5 year plan on today's Beef Buzz
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