Emergency Manager David Pelzer Offers Expert Tips on Handling an Unexpected Crisis on the FarmThu, 05 Oct 2017 10:30:24 CDT
Earlier this year, during the Oklahoma Cattlemen's Association in Norman, guest speaker, David Pelzer, president of Pelzer Communications Resources, presented on one of his specialties which is preparing producers for the unexpected on their farms or ranches. In a conversation that day with Radio Oklahoma Ag Network Farm Director Ron Hays, he suggested several steps producers can take right now to stay ahead of any crisis situation.
With the tremendous wildfire situation that occurred in Oklahoma in March, it just caught a lot of people unaware, because it was just an unprecedented event," he said. "But really, it's an opportunity for us to take a step back and look for each of our operations and say, 'Do we have a crisis plan in place to be able to deal with that type of a situation?'"
Pelzer suggests the first step anyone can take that will benefit a producer in any sort of situation, is simply to start making lists. He advises producers begin by making a crisis team list. When forming a crisis team, Pelzer says consider people involved directly with your operation, but also think about the people that may be essential in a crisis that work off the farm. For example, Pelzer says in a hypothetical emergency on the farm, your attorney, a clergyman, your feed dealer or crop insurance agent, even your lender and other family members might be important people to have on hand. The key, here, is to recognize that stress, as Pelzer puts it, "can make you stupid." And a crisis is the ultimate stressful situation. He recommends producers have these people, their phone numbers and their roles in an emergency situation all written down, so that you won't have to rely on your brain to recall these things if and when something bad happens.
"You want to contact those types of people ahead of time and say, 'Hey, I'd like you to be on my crisis team in case something ever happens," Pelzer said. "So, no matter what the crisis situation, there is stuff we can do now to be proactive."
Listen to crisis management expert, David Pelzer, offer some helpful tips on how to prepare for an emergency situation, with Ron Hays, on today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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