Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Glynn Tonsor Connects the Dots Between Consumer Demand and Adding Value to Beef Cattle Prices

Wed, 04 Oct 2017 10:59:00 CDT

Glynn Tonsor Connects the Dots Between Consumer Demand and Adding Value to Beef Cattle Prices


Dr. Glynn Tonsor of Kansas State University began work last year on measuring domestic beef demand through the retail level, or grocery stores. He has continued that study this year and told Radio Oklahoma Ag Network Farm Director Ron Hays, that he has discovered beef demand is looking particularly good, in the Northeast region of the United States.


“All regions, really, are up here in 2017, but the Northeast is the strongest of the four and I highlight that because that is the same region that may not have the same cultural background and the connection to production like we have here largely in the Midwest,” Tonsor reported. “If you have a region like the Northeast where you don’t have that same historical connection to production, and yet it is the region leading the way, that’s a good sign.”


Part of this region’s demand strength, Tonsor believes, could possibly be attributed to the developing employment situation occurring there. He cites that unemployment numbers have receded recently and talk of more job mobility has been alluded to as well. While he admits it may be somewhat speculative on his part, Tonsor’s attempt at connecting the dots has led him to the possible conclusion that Northeasterners may be more comfortable with their economic standing and more willing to pay up for beef, compared to other parts of the country. As time goes on, Tonsor says more data will be collected, measurements will continue to be fine-tuned and ultimately, a better understanding of consumer demand will be gained.


“We have beef sold as many different products, to many different people, through different channels, and the more fine-tuned we can measure that, the better we can allocate - not just Checkoff resources - but more generally to help producers understand who it is that most values their product and therefore you can cater to those needs and add the most value to the cut out, which adds value to fed cattle and feeder cattle.”


Listen to Dr. Glynn Tonsor speak to Ron Hays about his work in better understanding and measuring consumers’ domestic demand for beef, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Listen to Dr. Glynn Tonsor speak to Ron Hays about his work in better understanding beef demand.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Cattle on Feed a Bearish Surprise with Placements Five Percent Above Trade Expectations  Sat, 21 Oct 2017 10:31:54 CDT
  • EPA Admin. Scott Pruitt Changes His Tune in Letter to Senators, Promising to Strengthen the RFS  Fri, 20 Oct 2017 15:59:18 CDT
  • Piper Merritt Hopes to Hang Her Hat Among the National FFA Officers Who Call Oklahoma Home  Fri, 20 Oct 2017 15:48:28 CDT
  • ACC Calls Upon Global Leaders to Take Action Against IARC Over Deliberate Manipulation of Data  Fri, 20 Oct 2017 14:52:16 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, October 20, 2017  Fri, 20 Oct 2017 14:43:08 CDT
  • OK Cattlemen's Association's Michael Kelsey Confronts Out-of-State Challengers to Checkoff Initiative  Fri, 20 Oct 2017 14:36:09 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 20 Oct 2017 13:59:30 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn  Fri, 20 Oct 2017 13:52:03 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2017 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI