That Chuck is One Quick Study - Alisa Harrison Explains How Industry's New AI Spokesman WorksTue, 09 Apr 2019 10:49:10 CDT
Chuck Knows Beef, an artificial intelligence entity, is the new spokesman for the beef industry. Chuck was pre-launched last October and officially launched last month at the beginning of March. Since then, Alisa Harrison of the National Cattlemen’s Beef Association says Chuck has had more than a million interactions and continues to learn how to provide beef consumers the most relevant information in the quickest manner possible. Harrison explains that this is all part of the process to grow Chuck’s knowledge with a long-term goal in mind.
“The idea is to try to get Chuck into a retail store to help consumers while they’re at the meat case,” she said. “Being at the meat case is really where you start having those questions about ‘what’s that cut?’ ‘what can I cook with that cut?’ And, so you can go to your smartphone right there and interact with Chuck Knows Beef and Chuck can help you through that solution. He’s just only going to get smarter. He’s only going to get better. It’s very similar to the way a child learns and grows in their intellect.”
For instance, if you are at the meat counter and there is a sale on tri-tips, you could use your smartphone to interact with Chuck and ask for recipes using tri-tips. Chuck would then ask you to clarify how you might want to prepare them - maybe on the grill or on the stove. Then Chuck would offer several options from the Beef. It’s What’s for Dinner. website. Once you have selected an option, Chuck will offer to send a shopping list for the recipe right to your phone - solving the age-old question of “what’s for dinner?”
Chuck is available via several platforms including your smartphone where you can text with Chuck, your smartspeaker (i.e. Google Home, Alexa or Amazon Echo) or on the Beef. It’s What’s for Dinner. website where you interact with Chuck directly. In addition, NCBA has also partnered with the streaming service, Pandora, to direct millennial consumers to Chuck. As you engage with Chuck, the more he learns. The more often you do, the more familiar he becomes with your preferences and the faster and more accurate he will get at delivering the most relevant information for you.
Listen to Harrison talk more about Chuck and how he works with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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