Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Kendall Frazier Announces Plan to Step Down as CEO of the National Cattlemen's Beef Association

Tue, 23 Apr 2019 14:49:33 CDT

Kendall Frazier Announces Plan to Step Down as CEO of the National Cattlemen's Beef Association After 34 years with the National Cattlemen’s Beef Association (NCBA), the past four as CEO, Kendal Frazier announced his plans for retirement this morning. Kendal’s career began as a farm broadcaster in Kansas, where he also served as director of communications for Kansas Livestock Association, before moving to Denver, Colo., to join the staff of the National Cattlemen’s Association (NCA), predecessor organization to NCBA. During his illustrious career, he served the beef industry through some of its most challenging times and events.


“For more than three decades, the beef industry has benefitted from Kendal’s vision and leadership. There is no doubt in my mind that he has played a major role in ensuring the success of our industry today,” said NCBA President Jennifer Houston. “It has been my pleasure to work closely with Kendal for many years and I can say without a doubt that we are far better off because of his service to cattlemen and cattlewomen.”


When NCA merged with the National Livestock and Meat Board in 1996, Frazier was a member of the team who worked with staff and beef industry volunteer leaders to address a steep decline in demand, helping to address the consumer concerns which had led to losses in market share and falling prices. This work ultimately helped to reverse those declines and set the industry on a new, consumer-focused path.


Frazier was also instrumental in helping secure the passage of the checkoff referendum and worked to secure resources for the first checkoff-funded public relations and issues management work conducted by NCBA as a contractor to the Beef Checkoff in 1998. That prescient work would prove to be vital to the long-term success of the beef industry in 2003, when the first domestic case of bovine spongiform encephalopathy was announced. The work done by Frazier and the NCBA team helped maintain consumer confidence around the globe and ensured that every effort to minimize the impact on the beef industry was minimized.


“Words really can’t express the industry’s appreciation for Kendal’s leadership on so many significant industry issues,” said Ross Wilson, CEO of Texas Cattle Feeders Association. “His steady hand and thoughtful leadership have been a key part of so many opportunities and challenges that have shaped the beef industry now and literally for the past few decades. We truly are a better industry because of Kendal Frazier.


As CEO, Frazier has kept a sharp focus on the issues that matter most to the members and the industry he represents. During his tenure, his commitment to improving domestic and international demand for beef has been unwavering. Likewise, he has dedicated significant resources to ensuring beef producers continue to enjoy the freedom to operate by ensuring member’s priorities in Washington, D.C., remain a core focus for the association.


“I’m a lucky man to have worked in the cattle industry, what a wonderful journey this has been,” said Frazier in making the announcement. “It has been an honor to serve the men and women who make their living in the cattle business. I am confident that I’m leaving NCBA in a good place. Over the past several years, we have worked to strengthen NCBA’s relationship with our stakeholders, build the association’s financial resources and deepen our staff talent pool while ensuring we continue to meet growing demand for great tasting, high-quality beef at home and abroad and NCBA will continue its tradition of excellence long after my departure.”


NCBA will begin the search process to select a new CEO immediately, and Frazier will remain in place to assist with the transition process, until Dec. 31, 2019.



   




 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Monday Market Wrap-Up with Justin Lewis  Mon, 20 May 2019 14:31:54 CDT
  • Monday Afternoon Market Wrap-Up with Carson Horn  Mon, 20 May 2019 14:23:50 CDT
  • USMEF Hopeful USMCA Ratification Happens Soon as Mexico, Canada Lift Retaliatory Tariffs on US  Mon, 20 May 2019 14:10:15 CDT
  • State Vet Dr. Rod Hall Advises Livestock Owners to Take Caution as Severe Weather Approaches  Mon, 20 May 2019 12:44:36 CDT
  • Farmers for Free Trade Urge USMCA's Passage After Administration Eliminates Section 232 Tariffs  Mon, 20 May 2019 12:31:43 CDT
  • FAPC Reminds You Grill Masters Out There to Keep Food Safety in Mind this Memorial Day Weekend  Mon, 20 May 2019 12:22:45 CDT
  • Hay Season Starts with Smallest Inventory Since '12 Drought as Industry Looks to Rebuild Supplies  Mon, 20 May 2019 12:16:44 CDT
  • Japan Lifts 30-Month Rule on US Beef Imports, Creates Room for Potential $200M in Additional Value  Mon, 20 May 2019 12:00:03 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.