Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Checking in on the Beef Checkoff- Beef, It's What's for Dinner Coming to the Hallmark TV Channel

Thu, 12 Nov 2020 04:27:14 CST

Checking in on the Beef Checkoff- Beef, It's What's for Dinner Coming to the Hallmark TV Channel


With the holidays looking a little different this year, the National Cattlemen's Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same - Beef. It's What's For Holiday Dinner. Whether gathering around the 'Beef Drool Log' or learning how to cook the perfect holiday meal with beef, Beef. It's What's For Dinner. has a little something for everyone this holiday season. To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It's What's For Dinner. will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It's What's For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel's Countdown to Christmas movies.


Oklahoma Beef Council's Heather Buckmaster talks about this exciting news with Ron Hays- listen to their conversation in a Checking in on the Beef Chckoff segment by clicking on the LISTEN BAR below.


Beef. It's What's For Dinner. successful video released last year called the 'Drool Log' a two-hour long video of a Beef Prime Rib Roast slowly cooking over an open flame which created quite the following with more than 14 million videos views. This year, NCBA looked for the opportunity to make even more people salivate over beef and will placing a new and shorter version of the Drool Log on a television network that creates similar meaningful connections with its audience. New fifteen-second Beef. It's What's For Dinner. Drool Log ads will appear throughout late November and December on the Hallmark Channel's holiday programming event "Countdown to Christmas" as part of a limited holiday broadcast and digital ad buy as a way to have a broader reach with consumers this holiday season.


"As a beef producer, it's exciting to see checkoff dollars making this holiday season a little more special by bringing Beef. It's What's For Dinner. back to broadcast television," said Buck Wehrbein, NCBA Federation Division Chairman. "While broadcast television is usually out of reach, the opportunity to advertise on the Hallmark Channel's Countdown to Christmas movie marathon boiled down to the right network, the right ad, the right time and the right price tag. I look forward to sharing the nostalgia of Beef. It's What's For Dinner. ads on televisions with the next -generation of consumers."


In addition to the bringing the iconic brand back to broadcast television, the Beef. It's What's For Dinner. brand is helping consumers navigate how to make the perfect holiday meal through fully integrated digital and social media efforts. Whether having a smaller family gather or working with a tighter budget, there's a beef option for everyone and the beef experts are here to help people savor the holidays. These efforts include:


New versions of the 'Beef Drool Log' videos that will be shared across digital and social media platforms and that people can use as Zoom meeting backgrounds if they're celebrating the holidays virtually

An updated holiday landing page on BeefItsWhatsForDinner.com as a one-stop shop for all beef holiday cooking needs

Using cutting-edge technology to make BeefItsWhatsForDinner.com shoppable (meaning you can click on any recipe and be taken to an on-line shopping cart for your local grocery store)

Working with two partners to run e-commerce campaigns during the month of December aiming to increase beef sales

Leveraging food and nutrition influencers and celebrity chefs to create their own beef recipes for the holiday season for more experienced at-home chefs.



   
   

Ron Hays Talks Checkoff with Heather Buckmaster
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
        
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.