US Roundtable for Sustainable Beef Meets in Denver-Ron Hays talks with Chairman Elect John ButlerWed, 13 Jul 2016 03:50:20 CDT
The US Roundtable for Sustainable Beef is meeting this week in downtown Denver, with a hundred groups and companies having representatives in the discussion about how to define, measure and then improve the sustainable production and delivery of US Beef from the ranch to the consumer. The group is an offshoot of the Global Roundtable for Sustainaible Beef and was formed in the spring of 2015. The current chair through the end of this two day meeting is Nicole Johnson-Huffman with Cargill. The incoming chair is John Butler of the Beef Marketing Group.
Radio Oklahoma Ag Network Farm Director Ron Hays talked with Butler about the purpose of the Roundtable, what sustainable beef production is and what his vision is for the Roundtable in telling the story of how we raise beef to today's consumer, who seems to be more skeptical than ever before.
Listen to their conversation by clicking on the LISTEN BAR below.
Ron Hays talks with John Butler about the US Roundtable for Sustainable Beef
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