Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Agricultural News


Checking in on the Beef Checkoff- How the Checkoff Deals with Critics of Beef and the Beef Industry

Wed, 08 Aug 2018 12:52:54 CDT

Checking in on the Beef Checkoff- How the Checkoff Deals with Critics of Beef and the Beef Industry Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Becca McMillan, vice chairman of the Oklahoma Beef Council, visits with us about how the Beef Checkoff program deals with critics of beef and the cattle industry. Listen to McMillan speak with Radio Oklahoma Ag Network Farm Director Ron Hays about this effort, by clicking or tapping the LISTEN BAR below at the bottom of the page.


“Every day, your Beef Checkoff Issues Management Team tracks and responds to issues that might detract from the Checkoff’s main purpose which is to increase consumer confidence in and the demand for beef,” McMillan said. “Having a national issues management team combined with a state-based staff is absolutely crucial to our industry.”


From their digital command center, McMillan explains that the issues management team can track any mention of beef, positive or negative, that appears on TV, in newspapers or via social media channels. When appropriate, she says the team can respond to negative comments or assertions about the beef industry or its products. These efforts are funding by Checkoff dollars and help protect beef’s reputation and consumer’s trust in the product and the producers. Take the famous case of BSE found in the US, also known as the Cow That Stole Christmas, proof of the team’s effectiveness. The issues management team was prepared for this event and in fact handled it so well, consumer trust in the US beef industry actually increased from its level prior to the discovery of the BSE case.


For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.




   



   

 

Listen to McMillan speak with Hays about the importance of the issues management team, click below
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Agriculture Groups Support the Pandemic Center, Public Health Lab in Stillwater  Thu, 21 Jan 2021 18:28:18 CST
  • U.S. Beef And Pork Exports Are Increasing as Countries Begin Rebound From Pandemic  Thu, 21 Jan 2021 15:30:01 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m Thursday, January 21, 2021  Thu, 21 Jan 2021 14:44:44 CST
  • Thursday, January 21, 2021 Market Wrap-Up with Justin Lewis  Thu, 21 Jan 2021 14:40:55 CST
  • Rejoining Paris Agreement Isn’t the Solution to Climate Change  Thu, 21 Jan 2021 14:11:11 CST
  • Cole Responds to President Biden's First Actions in Office  Thu, 21 Jan 2021 12:24:49 CST
  • Ag in the Classroom--New Resources and Apply for an AITC Pork Council Grant  Thu, 21 Jan 2021 11:52:19 CST
  • ARA Works with Farmobile to Optimize Profitability in the Ag-Food Supply Chain  Thu, 21 Jan 2021 11:48:31 CST

  • More Headlines...

        

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.