Oklahoma's Latest Farm
And Ranch News

Your Update from Ron Hays of RON
Thursday, November 19, 2020
Survey Says: Americans Flock to Chicken, the Nation’s #1 Quarantine Protein 
Throughout the last year, as home kitchens took center stage, Americans have been relying on chicken as a healthy and convenient protein that can be enjoyed by everyone. In fact, three-quarters (75%) of Americans who eat any chicken say they prepare chicken at home at least once a week. During the past 9 months of COVID-19, retail chicken sales have increased $1.3B, up 19.5% from the same period last year, according to IRI and 210 Analytics.

Today the National Chicken Council (NCC) unveiled the findings of a new survey fielded with the goal of better understanding chicken consumption trends and preferences in the United States. Along with a host of interesting metrics, the survey includes insight into the impact of the pandemic on chicken consumption habits, showing that half (50%) of Americans who eat chicken say they have eaten it more than any other protein during COVID-19.

Chicken has been popular during COVID-19 because it’s easy to prepare and great for meal prepping.

A staple of many diverse meals, it is no question that chicken is a versatile protein. Nearly half (48%) of survey respondents say they increased the amount of chicken they prepared at home during the pandemic, while 39% said they increased the ways they prepare chicken. No matter how Americans prefer it, chicken is an easy meal to prepare and is perfect for meal prepping, especially when we are spending more time than ever at home. Twitter users would agree, as ‘chicken’ has also been the most Tweeted about food during the pandemic months.

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Reach Out To Us:
Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

405.317.6361
Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network

405.473.6144