Oklahoma's Latest Farm
And Ranch News

Your Update from Ron Hays of RON
Tuesday, June 29 2021
Cotton Advocate, Steve Verett, To Retire after 24 years with Plains Cotton Growers
Steve Verett has been an influential spokesman for High Plains cotton for more than 20 years.

As CEO of Plains Cotton Growers in Lubbock, Verett’s influence reaches well beyond the High Plains, beyond Texas, beyond the Southwest, beyond the Cotton Belt and into the halls of Congress.

His efforts helped other agriculture commodities in battles to protect farm and ranch interests in numerous farm bills, crop insurance debates and trade negotiations.

During his term, Verett has worked to maintain cotton’s place not only in the Texas High Plains economy but also as part of numerous federal farm bills, crop insurance debates, and regulatory discussions that affect cotton and other commodities across the nation. He’s worked with volunteer leaders, staff members, and other commodity associations to preserve needed farm programs during periods of budget cuts, environmental overreach, and natural disasters.

The farmer/leaders with whom he’s worked praise his passion for agriculture and his ability to represent their issues to local, state, and federal legislators.

Verett retired from PCG June 30, and his shoes will be hard to fill. He took over the PCG helm in 1997, only the third person to hold this role since PCG’s formation in 1956.

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Oklahoma Farm Bureau is a grassroots organization working to improve the lives of all Oklahomans by supporting our state’s agriculture community. As Oklahoma’s largest general farm organization, OKFB advocates for farmers and ranchers at the state Capitol and in Washington, D.C., to ensure our way of life continues for generations to come. With leadership events, supporting our state’s agricultural youth and connecting consumers with agriculture, Farm Bureau promotes and sustains Oklahoma agriculture in numerous ways. Join with OKFB today by becoming a member at Together, we are rural Oklahoma.

Rural Oklahoma is full of some of the greatest success stories throughout the entire state and is the main reason Oklahoma is on track to become a top 10 state. 

The Road to Rural Prosperity will dive into these stories each week, bringing you insight into the great things happening in and to rural Oklahoma. We will bring you stories covering rural life, agriculture, energy, healthcare, tourism, and politics affecting rural America. 

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

Host Ron Hays sits down with Sam Knipp, who has been communicating to farmers and ranchers in Kansas and Oklahoma as a farm broadcaster and ag journalist since the 1970s- Most recently, he has been a part of the broadcast and journalism team for the Radio Oklahoma Ag Network- but before that, Sam worked for farmers and ranchers in Public Relations and Communications for the Kansas Farm Bureau, Oklahoma Farm Bureau and the American Farmers and Ranchers. He's a farm boy from western Kansas, who after over 40 years in service to agriculture, is retiring July 2, 2021. Our conversation with Sam Knipp is powered by Banc First.

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Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network