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Your Update from Ron Hays of RON
Wednesday, December 8, 2021

"Dairy Up Close" Video Series Connects Consumers with Real Stories of Real Farm Families
Launched earlier this year, "Dairy Up Close," a new documentary-style video series created by Dairy MAX garnered big results in reaching consumers. Following five local dairy farm families from across Texas and New Mexico, the mini docu-series shares real stories of real dairy farmers by highlighting how dairy farmers care for their land, animals and communities.

The videos launched when discussions around sustainability, shared values and transparency reached an all-time high online, especially for target consumer groups - Millennials and Gen Z. Dairy MAX recognizes the importance of reaching these consumers where they already are. Currently, Gen Z represents 20 percent of the U.S. population, spending an estimated $143 billion annually and are "digital natives," meaning they don't remember a time without the internet and get most of their information from social media.

Overall, the initial campaign generated over 3.6 million video views and drove 9,312 impressions to the Dairy MAX farm family landing pages. Ads were distributed across YouTube, Hulu and Connected TV, which allow users to connect their TVs to the internet over a three-month duration and targeted to reach millennial parents, younger millennials and Gen Z across the Dairy MAX region.

Millennials and Gen Z have proven to be curious about where their food comes from and have high expectations of brands. These age groups are doing more research to learn where their food is, especially where dairy comes from.

We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-

if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
Sponsor Spotlight

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Rural Oklahoma is full of some of the greatest success stories throughout the entire state and is the main reason Oklahoma is on track to become a top 10 state. 

The Road to Rural Prosperity will dive into these stories each week, bringing you insight into the great things happening in and to rural Oklahoma. We will bring you stories covering rural life, agriculture, energy, healthcare, tourism, and politics affecting rural America. 

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

KC Sheperd talks with Jed Green, the founder of the group ORCA- Oklahomans for Responsible Cannabis Action. They discuss the problems that have developed in rural Oklahoma because of the explosive growth of medical marijuana production in the state- and of the need for better regulation of the industry- as well as recognition of the economic benefits Green believes are a part of the arrival of this industry- especially in areas where legal operations are being established.

To find out more about our full series of Podcasts on The Road to Rural Prosperity- click or tap here. 

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God Bless!
Reach Out To Us:
Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

405.317.6361
Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network

405.473.6144