Oklahoma's Latest Farm
And Ranch News
Thursday, May 12, 2022

Hope to See You at the KC Reception-
Starting at 3PM This Afternoon
American Hereford Association's Jack Ward Focuses on Efficiency
"This industry has done a remarkable job of producing more beef with fewer cows, but we’re going to continue to be asked to do more with less," according to Jack Ward, Executive Vice President of the American Hereford Association (AHA). He was speaking to approximately 700 participants from 10 states at the Hemphill County Beef Conference (HCBC) in Canadian, Texas April 26-27.

Ward explained increased beef cattle production efficiency improves net profit potential for commercial cattle producers and reduces the cattle sector’s carbon footprint.

"Capturing heterosis is a proven opportunity to increase efficiency," Ward said. "Crossbreeding works and crossbreeding really works on lowly heritable traits like fertility and longevity. That’s where you get the biggest bang for the buck." He added heterosis is even more powerful amid declining feed resources.

Ward shared a synopsis of AHA research projects aimed at documenting the production and economic advantages of both direct and maternal heterosis. Past and ongoing research partners include, Simplot Ranches in Idaho, Harris Ranch in California, Olsen Ranch in Nebraska, Amana Farms in Iowa and Circle A Ranch in Missouri.

Cattle and beef have an extraordinarily positive story to tell when it comes to the carbon footprint, as well as the net environmental and human nutritional value of up-cycling forage into vitamin-dense protein.

We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-

if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
Sponsor Spotlight

National Livestock was founded in 1932 in Oklahoma City. National’s Marketing Division offers cattle for sale weekly at the Oklahoma National Stockyards in Oklahoma City. The Finance Division lends money to ranchers across several states for cattle production. The Grazing Division works with producers to place cattle for grazing on wheat or grass pastures. 

National also owns and operates other livestock marketing subsidiaries including Southern Oklahoma Livestock Auction in Ada, Oklahoma, OKC West Livestock Market in El Reno, Oklahoma, and the nation’s premier livestock video sale, Superior Livestock Auction. National offers customers many services custom made for today’s producer. To learn more, click here for the website or call the Oklahoma City office at 1-800-310-0220.

Rural Oklahoma is full of some of the greatest success stories throughout the entire state and is a big reason why Oklahoma is on track to become a top 10 state. 

The Road to Rural Prosperity dives into these stories, bringing you stories covering rural life, agriculture, energy, healthcare, tourism, and politics affecting rural America. 

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.
Our Latest RRP features Don Schieber, the 2022 winner of the Outstanding Achievement in Agriculture Award, which is the highest award given by the Governor of Oklahoma to honor distinguished Oklahoma agriculture producers. This prestigious award honors leaders in the agriculture industry who exemplify personal values, performance, and achievement.
Governor Kevin Stitt presented Schieber his award during the Oklahoma celebration of Ag Day on March 24th- after riding with the honoree in a mule drawn wagon up Lincoln Blvd to the front steps of the Oklahoma State Capitol.
Schieber is the 25th award winner and becomes the newest inductee into the Oklahoma Ag Hall of Fame. Ron and Don talk about his career in production agriculture- his work on behalf of wheat farmers with the Oklahoma Wheat Commission and US Wheat Associates that included traveling to 26 countries taking the Oklahoma wheat production story to buyers of wheat around the world. Don is a major supporter of the wheat breeding work of Dr. Brett Carver- having provided ground on his farm in Kay County for an OSU wheat Variety Field Plot for 17 years.
Search for Road to Rural Prosperity and subscribe on your favorite Podcast platform.

To hear this podcast, you can click here or tap below:

For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 

We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.
God Bless!
Reach Out To Us:
Tim West
President/General Manager
Rural Oklahoma Networks



Mike Henderson
Director of Sales


KC Sheperd
Farm Director
Radio Oklahoma Ag Network

Ron Hays
Senior Farm/Ranch Broadcaster
Radio Oklahoma Ag Network