Oklahoma's Latest Farm
And Ranch News
Thursday, February 16, 2023
Southern Plains Perspective: The Sustainability Train is Still Running
There's a new blog post out at the Southern Plains Perspective. Read below!

I recently came across a blurb that caught my eye…”A recent survey found that 79% of global consumers are changing their purchase preferences based on sustainability and 66% choose to purchase products based on environmental friendliness.”

This piqued my interest, so I did a little more digging. With a few keystrokes I found another study that said that over 70% of consumers believe sustainability is important when selecting products to buy. Nearly half of these consumers say they buy sustainable products for their environmental impact.  

Yep—the desire for “sustainably” produced products is as strong (if not stronger) than ever.

All of this would lead one to believe in the near future, we are going to see more and more efforts by processors and retailers to brand their products as “sustainable” or “regenerative” or something. There is no way to know for sure, but the evidence seems to point in the direction of farmers and ranchers having to at least give a little thought about how the commodities they produce would fit into this narrative. As the old saying goes, “the customer is always right,” and if these surveys are to be believed, the customers seem more and more to be interested in putting money toward products that are produced in the most environmentally friendly way possible.

This push for more environmentally sustainable food and fiber is actually one of the driving forces behind the Partnership for Climate Smart Commodities initiative that was launched in February of 2022.  With a total investment of over $3 billion from the USDA Commodity Credit Corporation this effort is designed to develop pilot projects that will help develop strategies and potential new marketing opportunities that producers can use to meet this growing demand for more sustainably produced products.

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Rural Oklahoma is full of some of the greatest success stories throughout the entire state and is a big reason why Oklahoma is on track to become a top 10 state. 

The Road to Rural Prosperity dives into these stories, bringing you stories covering rural life, agriculture, energy, healthcare, tourism, and politics affecting rural America. 

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

Oklahoma Farm Report's Ron Hays talks regenerative agriculture and ranching with Jimmy Emmons. Jimmy is a long time resident of Leedey, OK. He is the third generation on the family farm in Dewey County. He and his wife Ginger have been farming and ranching together since 1980. They have a diverse 2000 acre cropping operation growing wheat, soybeans, sesame, sunflowers, irrigated dairy alfalfa hay, canola, grain sorghum and several cover crops for seed.
Jimmy has been monitoring soil health with soil testing since 2011 utilizing cover crops to enhance soil health.

Jimmy and Ginger also have a 250 cow/calf herd and take in yearling cattle for custom grazing on the nearly 6000 acres of native range. Ginger is the primary cattle manager in the operation. The Emmons’ utilize an adaptive multi-paddock grazing system on their range and forages grown on crop ground. They use the system to keep the native grasses and soils healthy, maximize biological diversity and optimize animal health.

As Jimmy Says- Long Live the Soil!

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Tim West
President/General Manager
Rural Oklahoma Networks



Mike Henderson
Director of Sales


KC Sheperd
Farm Director
Radio Oklahoma Ag Network

Ron Hays
Senior Farm/Ranch Broadcaster
Radio Oklahoma Ag Network