Oklahoma's Latest Farm
And Ranch News
Friday, February 17, 2023
What To Know About Clean Label And Implications For Wheat Food Production
The concept of “clean label” products is complex but increasingly important in food production and marketing. A blog by the chief science and technology officer for the U.S.-based Institute of Food Technologists (IFT) noted that clean label is not a scientific term.

“Rather, it is a consumer term that has been broadly accepted by the food industry, consumers, academics, and even regulatory agencies,” the IFT scientist wrote.
“Essentially, clean label means making a product using as few ingredients as possible … that consumers recognize and think of as wholesome—ingredients that consumers might use at home … with easy-to-recognize ingredients and no artificial ingredients or synthetic chemicals.”

Clean label has become associated with consumer trust in food producers. The main challenge associated with clean label products arises in part from regulations requiring labels to use scientific names for ingredients. Food makers know their ingredients are wholesome and safe, but the label may put off consumers without a scientific background. For example, the IFT clean label blog demonstrated the potential challenge for consumers who may be reading this familiar label:

“Bleached Wheat Flour, Niacin, Iron, Thiamin Mononitrate, Riboflavin, Folic Acid Enzyme,” and not know that these are the scientific names for the ingredients in all-purpose flour found in homes around the world.

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Rural Oklahoma is full of some of the greatest success stories throughout the entire state and is a big reason why Oklahoma is on track to become a top 10 state. 

The Road to Rural Prosperity dives into these stories, bringing you stories covering rural life, agriculture, energy, healthcare, tourism, and politics affecting rural America. 

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

Oklahoma Farm Report's Ron Hays talks regenerative agriculture and ranching with Jimmy Emmons. Jimmy is a long time resident of Leedey, OK. He is the third generation on the family farm in Dewey County. He and his wife Ginger have been farming and ranching together since 1980. They have a diverse 2000 acre cropping operation growing wheat, soybeans, sesame, sunflowers, irrigated dairy alfalfa hay, canola, grain sorghum and several cover crops for seed.
Jimmy has been monitoring soil health with soil testing since 2011 utilizing cover crops to enhance soil health.

Jimmy and Ginger also have a 250 cow/calf herd and take in yearling cattle for custom grazing on the nearly 6000 acres of native range. Ginger is the primary cattle manager in the operation. The Emmons’ utilize an adaptive multi-paddock grazing system on their range and forages grown on crop ground. They use the system to keep the native grasses and soils healthy, maximize biological diversity and optimize animal health.

As Jimmy Says- Long Live the Soil!

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