Agricultural News
New USMEF Chairman Focuses on Exports
Fri, 05 Nov 2010 17:53:58 CDT
The newest chairman of the U.S. Meat Export Federation executive committee is Keith Miller, a third-generation Barton County, Kansas, farmer-stockman with a 370-head commercial cow operation. He and his family also farm more than 7,500 acres of wheat, alfalfa, milo, corn and soybeans. And now as chairman of USMEF, Miller says - I can make a difference, it will improve my farm and others like mine.
One of Miller's key messages is funding for international programs. I cannot emphasize enough the importance of the USDA Market Access Program funds, as well as the Checkoff funds we receive from the beef, pork, corn and soybean industries. Miller says - together, they are an effective tool for USMEF to conduct marketing and educational programs and gather the intelligence that our industry needs to preserve and grow our market share in these key markets.
Miller also noted that by utilizing its relationships with international importers, retailers and food service operators, USMEF has been able to obtain significant investments to support U.S. programs overseas. In the past year alone, USMEF has gained 24.3-million dollars in "third-party" commitments to magnify the buying power of the U.S. investment.
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