National Pork Board Member Believes Hog Industry Can be Socially Acceptable AND Globally CompetitiveFri, 14 Jan 2011 7:30:00 CST
One of the National Pork Board members that we talked with during their first board meeting of the year was Julie Maschhoff, who along with her husband, brother-in-law and sister-inlaw, is the owner of The Maschhoffs LLC, as well as its VP of Communications. The Maschhoffs LLC is a farrow to finish operation with 135,000 sows and markets 2.8 million hogs a year. While they are based in southern Illinois, they have sow units in several states- including Oklahoma. The picture here is of Julie and her family at their operation in southern Illinois.
Maschhoff has been active on several National Pork Producers Council (NPPC) committees and testified on behalf of NPPC before the EPA. At the state level she served on the IPPA board and on its Environment, Public Policy and Producer Health and Pork Safety Committees. Maschhoff was co-chair of the Illinois Ag Leadership Foundation Capital Campaign from 2007 to 2008 and also served on the Clinton County Extension Board.
Maschhoff believes that the pork industry’s biggest challenge is the ability to operate as a socially-acceptable yet globally competitive industry. She stresses that we must continue to educate and inform society about the important role animal agriculture fulfills along with the humane manner in which pork producers continue to meet their responsibilities to help feed the world. She believes the industry must effectively communicate on many different levels with consumers, regulators, NGO’s, influencers and foreign markets.
We talked about their hog operation and her desires to help advance the interests of the US swine industry through the use of the pork checkoff monies that the Pork Board is responsible for. Click on the LISTEN BAR below to hear our conversation with Julie Maschhoff.
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