Agricultural News
Part 3 with Bryan Weech, Says Not Moving Forward with Sustainability is Dangerous
Tue, 12 Jul 2011 15:05:08 CDT
In today's Beef Buzz, we have part three of our story with Bryan Weech, Director of Livestock Agriculture with the World Wildlife Fund, concerning sustainability in beef cattle production. Weech says we have got to move forward with increasing sustainability because it is dangerous not to.
Weech says one significant side effect to not moving forward on this issue is an increase in legislation. If food value chains don't do their part with sustainability, there is going to be an increase in legislation and with that there will be a stifling of innovation and challenges with obtaining continuous improvement with legislation that limits it, says Weech.
Weech also says it is critical for meat production to focus on science-based research and not to focus on just one area but six to seven factors at once. We have got to figure out and agree on ways to measure sustainability and then work together as an industry to make improvements, says Weech.
Click on the LISTEN bar below to hear more from Ron Hays and Bryan Weech on why it is critical for meat production to begin making changes in sustainability.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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