Agricultural News
Certified Angus Beef Posts Record High Sales Volumes
Wed, 12 Sep 2012 14:58:26 CDT
Recent Certified Angus Beef sales figures show an increase in quality beef demand. Certified Angus Beef partners reported selling 74 million pounds of beef in June. That's four percent higher than one year ago. That's the highest monthly volume in the brand's 34-year history.
CAB Vice President Mark Polzer says, "We've been very fortunate that the Certified Angus Beef brand has continued to grow in spite of an overall declining beef supply. It really points to the quality of the brand and how people are perceiving it.
"As beef prices in general have had to go up because of the supply situation, it's created an opportunity for our brand to really set itself even further apart. If you're going to have to pay a little more for beef, you certainly want a more desirable eating experience."
Food service has fueled a large measure of the demand with rib eye and strip steak sales holding strong even though the cuts are fetching record-high prices.
Polzer says consumers are also choosing more of the underutilized cuts like flat-iron steaks, the Denver Cut out of the chuck, and boneless short ribs. These cuts posted a 47 percent gain in sales since last year.
He also says producers who continue to emphasize raising premium quality beef over commodity beef will be best positioned to profit in the future.
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