Agricultural News
Social Media Just the Tool for Communicating Compelling Beef Industry Message
Wed, 07 Nov 2012 11:20:42 CST
Daren Williams, executive director of communications for the National Cattlemen's Beef Association, is the point man for their highly-successful Masters of Beef Advocacy Program. He spoke recently at the Texas Cattle Feeders Association annual convention in San Antonio. Williams made the case for using social media to communicate the positive, compelling message the beef industry has to tell.
"The importance for us to have a compelling message about why people should choose beef will win or lose the campaign we are in right now for the hearts and minds of Americans and the role of beef in a healthful diet. And we can take that message directly to them through the internet."
He says that message is resonating with consumers on the internet.
"And that's talking about what we do as a community-a community of people, a very diverse community of people who come together to raise the world's best beef in the most sustainable way- Nobody raises beef more sustainably than we do in the Unites States. We produce 20 percent of the world's beef with seven percent of the world's cattle. That's phenomenal, what you guys do. "
"And that's primarily a result of today's modern cattle feeding system-the ability to take those calves at about a year of age off grass and finish them off in a feed yard allows us to produce more beef with less land, less water, less feed, and less fuel than ever before."
He said that getting that message out on social media is vitally important to the beef industry. He said the best way to do it right is to learn from those who are using the media most effectively like Debbie Lyons-Blythe from Lyons, Kansas.
"She writes about what happens on her Kansas cattle ranch and why they do what they do."
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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