Agricultural News
Forrest Roberts: Proud of NCBA's Policies and Fiscal Responsibility
Wed, 04 Sep 2013 17:07:33 CDT
Forrest Roberts, chief executive officer of the National Cattlemen's Beef Association, wears two hats: a policy hat and a Checkoff hat. That policy hat means that the organization is going to be political at times, make political statements and come out in favor of policy. But when it comes to the Checkoff hat, that particular hat means no lobbying allowed. It means working on improving demand for beef products as a contractor and overseer of state beef councils.
Roberts says it is a balancing act, but it is one he is very successful at doing.
"I am incredibly proud to represent this organization at the National Cattlemen's Beef Association. I am incredibly confident that we have the appropriate compliance firewalls in place to be able to be an organization that focuses not around political agendas, but focuses around the outcomes that this industry absolutely needs us to be delivering. And those outcomes sometimes have a demand component and sometimes those outcomes have a policy component. But at the end of the day, the processes that we have put in place to look at how we manage dollars and resources that come to us rather it be through being a proud contractor to the Beef Checkoff program or from our members' resources that they invest in us, they expect us to be very fiscally responsible.
"I can tell you with complete confidence that we are doing the right things right and we are investing those funds in the right way."
Roberts says that producers need to examine how to go forward and improve their effectiveness in light of the fact that beef marketing efforts in other countries have much larger budgets and staffs in comparison to the U.S.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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