Japanese Love Combination of US Beef and BaseballThu, 11 Sep 2014 12:21:42 CDT
The Japanese love baseball. They also love US beef. When you put the two together you get a winning combination. That's what the US Meat Export Federation recently did as they promoted Nolan Ryan beef brand into the Japanese market. Yakiniku Den Restaurants, a Japanese-style BBQ restaurant chain headquartered in Osaka, Japan, recently completed a major promotion for Nolan Ryan Beef in their restaurants in Japan. USMEF helped celebrate the top winners from this promotion at a baseball game in Houston, Texas. USMEF President and CEO Phil Seng said it was a great evening.
"Nolan Ryan has had a tremendous interest in Japanese market for a long time," Seng said. "He visited Japan back in 2007 with the opening of the market. He was part of those festivities in kicking it off with promotions and with seminars. He has his own brand with Nolan Ryan Beef and he has done very well in Japan. Nolan Ryan is a big name in this country, but also in Japan for their love of baseball."
Radio Oklahoma Ag Network Farm News Director Ron Hays featued the effort on Thursday's Beef Buzz. You can listen to the full feature by Clicking on the LISTEN BAR below.
The star power of Nolan Ryan was able to line up with this popular barbecue chain and a great promotion was the result. Ryan has built partnered with a powerful barbecue chain called Yakiniku Den Restaurants, a Japanese-style BBQ restaurant located in western Japan. Seng said Ryan is hosting the President of the company along with a lot of the managers along with the importers that helped bring in that product.
"So there's basically an opportunity to show our appreciation to the Japanese, especially saying thank you for the business. "It's a fine testament to a very good relationship the US beef industry has had in Japan over these years."
The Nolan Ryan beef brand has helped a great deal in selling a lot of beef into Japan, but its not just this brand. There is a lot of beef from the US that is exported to Japan as they are the number one customer for US Beef. From January - July volume has totaled over 136 thousand metric ton, down four percent year over year. Value comes in $860 million dollars is up percent over a year ago. This year Japan has been a difficult market for other suppliers as Japan has decreased their amount of beef imports from all other countries, while US beef continues to gain market share.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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