Agricultural News
Voting Underway for Beef Checkoff ROI Video Contest
Mon, 01 Jun 2015 15:00:40 CDT
It's been almost a year ago, when the beef checkoff showed producers their return on investment. At the Summer Cattle Industry Convention, a study showed for each dollar that is invested in the beef checkoff, $11.20 was returned. Earlier this spring, a campaign was developed to get the buzz going on the value and importance of that investment to the beef industry.
Greg Peterson of the Peterson Farm Brothers who has become famous for video parodies showcasing agricultural life has become a spokesperson for the effort. The Rev it Up My ROI Checkoff Challenge contest is entering the final round. He said video inspired contest allows producers to show the importance of the beef checkoff.
"Yeah, so a big thanks to everyone who participated in the Rev It Up My ROI Checkoff Challenge," Peterson said. "It's going to be time to vote soon. The eight finalists are working on submitting their videos, each one sharing one thing about how the checkoff has brought the most value to their operation. Now it's your turn to cast your vote on the My Beef Checkoff Facebook page. And the winner will drive away in a donated Yamaha 4x4 valued at nearly $22,000!"
In order to participate and vote for one of the eight finalists, voters have to go to the MyBeefCheckoff Facebook page. Peterson encourages everyone to go vote.
"We'd like everyone to make sure to cast your vote DAILY from June 1 to 7," Peterson said. "You can watch the videos, and vote, then share the videos that you watched on your social media outlets like Facebook and Twitter."
It's all about sharing success stories on the beef checkoff program in showing that the $1 per head program is helping individual producers. Peterson said the videos from the eight finalists are online for participants to consider voting for.
"Lots of cattle producers have been sharing their stories about how the checkoff has impacted them, and now it's time for you to watch the finalist's videos and it's just a great opportunity to learn more about your fellow cattlemen and women, something you may or may not have known about your checkoff, and then also just share the good news with your friends and neighbors," he said.
The finalists are coming from Texas, Kansas, Colorado, Utah, Montana, Idaho and Minnesota. Be sure to cast your vote by midnight, June 7 on the MyBeefCheckoff Facebook page. The winner will be announced on June 8.
Click here to get to the MyBeefCheckoff Facebook to vote.
Radio Oklahoma Network Farm Director Ron Hays featured Peterson on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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