Agricultural News
AgriClear Building Awareness with Cattle Producers After Midyear Launch of Platform
Fri, 13 Nov 2015 04:45:26 CST
A new marketing platform for buying and selling cattle is off to strong start. AgriClear was launched in June of this year. AgriClear Vice President of U.S. Operations Dr. Nevil Speer is optimistic about AgriClear's future. Right now, their main objective is to continue to build awareness and have more producers market their cattle through their website. Over the next two to three years, he said their goal is create critical mass with liquidity and market depth.
AgriClear has been designed for cattle producers of all sizes. Speer said it works best for producers that can assemble a load of cattle.
"Once you can put a load of cattle together you are a market maker," Speer said. "Whether you exploit that is another question and that's where AgriClear comes in. We want you to exploit that."
AgriClear also works with smaller producers. If producers have a partial load or a trailer load of cattle, Speer said they can use AgriClear's platform to create local buying. He said they are looking for innovative producers that have high-quality cattle that qualify for value-added beef programs and they want to sell their cattle to a broader base of buyers. AgriClear also works with buyers that are looking for cattle with specific attributes.
Radio Oklahoma Network Farm Director Ron Hays interviewed Speer about AgriClear. Click or tap on the LISTENBAR below for this interview. They also discuss what it takes to get started in working with AgriClear.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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