John Butler Takes Sustainability Lead as New Chair of US Roundtable for Sustainable Beef in DenverWed, 13 Jul 2016 18:05:43 CDT
Over the last several years, sustainability has become a growing concern among consumers of a wide variety of industries. John Butler with the Beef Marketing Group says it’s time for the beef industry to open the discussion on addressing the concerns of beef consumers.
“The consumer wants to know where their food comes from and that it is being produced responsibly and that all fits into the sustainability conversation,’ Butler said.
Butler has just moved into the chairmanship of the U.S. Roundtable for Sustainable Beef this week ahead of the National Cattlemen’s Beef Association (NCBA) annual summer business meeting in Denver, Colorado. Relatively new in its existence at just about a year old, the U.S. Roundtable is an offshoot of the Global Roundtable for Sustainable Beef. Butler says that a “one size fits all” approach to sustainability is not feasible on a global scale. He explained that Brazil for instance, produces beef much differently than we do here in the U.S. utilizing what resources and methods they have, and thusly Brazil’s definition of sustainable might differ greatly compared to producers’ here which led to the creation of the U.S. Roundtable. Butler described his mindset in how to begin defining sustainable beef.
“It’s about verifying a lot of the practices that we’re already doing and figuring out how we can do them better,” Butler said. “As we develop indicators that we will measure, let’s make sure that we don’t make it so difficult that implementation will never happen.”
Listen to Mr. Butler talk more on sustainable beef during today’s Beef Buzz.
To hear Mr. Butler’s whole conversation on sustainable beef with Farm Director Ron Hays by clicking, here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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