Agricultural News
Beef. It's What's For Dinner. Partners with FOX's MASTERCHEF JUNIOR
Tue, 17 May 2022 09:15:45 CDT
The stakes are high, as talented young chefs bring out their aprons and return to the kitchen on the hit culinary competition series MASTERCHEF JUNIOR airing Thursdays (8:00-9:00 PM ET/PT) on FOX. This week, the seven remaining junior chefs test their culinary knowledge of different cuts of steak. In the first challenge of the night the young chefs will have just 45 minutes to create an egg dish. The challenge winner earns immunity and decides the order in which the other contestants will choose a cut of steak in an Operation-style game. The winner of the steak challenge will get his or her recipe published on BeefItsWhatsForDinner.com and win a trip to a cattle farm.
Watch the video below to see a preview of: Gordon Ramsay Is Beefing Up The Competition | Season 8 Ep. 10 | MASTERCHEF JUNIOR
The episode is in partnership with the Beef Checkoff-funded Beef. It's What's For Dinner. brand and Endemol Shine North America, producers of MASTERCHEF JUNIOR.
"It's so exciting to have Beef. It's What's For Dinner. back on network television," said Sarah Reece, Senior Executive Director, Brand Marketing, NCBA. "It's amazing to see kids create these fantastic dishes that inspire people to cook and enjoy beef."
In 2019, Beef. It's What's For Dinner. and MASTERCHEF partnered for a Backyard BBQ challenge. Season 10 contestant Sarah Faherty's winning recipe, featuring a Tomahawk Steak, can be found on BeefItsWhatsForDinner.com.
"We are thrilled to once again partner with Beef. It's What's For Dinner. for another Mystery Box challenge in this week's episode of MASTERCHEF JUNIOR," said Tamaya Petteway, Senior Vice President, Brand Integrations, Partnerships & Digital, Endemol Shine North America. "Through this expanded partnership, beginning from MASTERCHEF Season 10 to now, MASTERCHEF JUNIOR Season eight, we were able to not only creatively integrate Beef. It's What's For Dinner. in the episode, but offer something new to the winner and their family, an incredible prize package with a trip to a working cattle farm to experience the 'pasture to plate' process, see firsthand how cattle are cared for, learn about the beef production process and more. How exciting for our winner and the MASTERCHEF JUNIOR brand!"
Judges and mentors in Season Eight include world renowned chef Gordon Ramsay, acclaimed chef Aarón Sánchez and wellness advocate, author and new judge Daphne Oz. The three culinary heavyweights will determine which pint-sized home cook will be named America's next MASTERCHEF JUNIOR, taking home a trophy and $100,000 in prize money.
The episode of MASTERCHEF JUNIOR, featuring Beef. It's What's For Dinner. airs Thursday, May 19 (8:00-9:00 PM ET/PT) on FOX.
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