From the 2017 Cattle Industry Summer Business Meetings- Ron Hays and Alisha Harrison Talk About Beef, It's Whats for DinnerFri, 14 Jul 2017 12:17:50 CDT
From the 2017 Cattle Industry Summer Business Meetings- Radio Oklahoma Ag Network Farm Director Ron Hays had the chance to sit down and talk with Alisha Harrison, Senior Vice President, Global Marketing & Issues Management for the National Cattlemen's Beef Association. Harrison oversees the domestic marketing efforts funded by the Beef Checkoff- and is in the middle of reenergizing the Beef It's Whats for Dinner brand that the beef industry has used for many years.
Ron and Alisha talk about that effort and more- click on the LISTEN BUTTON below to hear their complete visit about marketing beef in today's world.
Ron Hays talks with Alisha Harrison of NCBA about beef marketing efforts funded by the Beef Checkoff
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