Kendall Frazier and Ron Hays Talk About Kendall's New Role as CEO of NCBATue, 22 Mar 2016 15:26:35 CDT
The National Cattlemen’s Beef Association has named Kendal Frazier its new chief executive officer. NCBA president Tracy Brunner made the announcement, saying he is confident that the nation’s oldest and largest cattle industry association is in good hands.
“It was the belief of the officers and others involved with the search process that NCBA owed it to our members, our stakeholders and the beef community to take our time as we selected the right individual to serve as the next chief executive officer,” said Brunner. “Today, we can say with confidence that Kendal Frazier is the right leader for the association. With many years of experience working for state and national beef organizations, he has helped to guide our industry through some of its greatest challenges.
“Kendal’s dedication to NCBA and his leadership abilities have been tested and proven while serving as interim CEO since June 2015. During that time, NCBA has not wavered from its responsibility to its members and affiliates as a grassroots policy organization. Likewise, NCBA has continued its partnership with state beef councils to protect and increase beef demand.”
Shortly after the announcement, Radio Oklahoma Network Farm Director Ron Hays talked with Frazier about the decision that results in the removal of the word "Interim" from the title CEO for the cattle producer organization. He and Kendall discussed the new role, key areas of work that he will be pointing the organization towards and how best to interact with the ever changing consumer- both in an advocacy role as well as in an advisory role in helping them feel good about enjoying beef as a part of their diet.
Click on the LISTEN BAR below to hear that full conversation.
As for the new top hired hand of the NCBA, Frazier said he is honored and excited for the opportunity to serve as CEO.
“My priorities as CEO will be working with NCBA’s stakeholders and other organizations to vigorously oppose the continued assault by the government on private property rights; work to expand and open markets around the world for U.S. beef; increase trust in U.S. beef production and ensure consumers fully understand the importance of beef’s role in their diets," said Frazier. "By focusing on these key areas, we ensure there is a prosperous future for the next generation of cattlemen and women.
“It has been my privilege to serve our industry. I have spent my career working with and for beef producers, so I am well versed in the many challenges and exciting opportunities that face our industry. I’m looking forward to working with NCBA’s leadership, membership, staff, state affiliates, state beef councils and other stakeholders.”
Frazier was raised on a diversified cattle and grain operation in south-central Kansas. He is a graduate of Kansas State University and began his career as a farm broadcaster for WIBW Radio/Television before joining the staff at Kansas Livestock Association as director of communications. He joined the staff of the National Cattlemen’s Association in 1985 and has held several staff leadership roles during his career with the association.
“As CEO, I will continue to focus on working to ensure we are implementing NCBA’s contributions to the Industry Long Range Plan," said Frazier. "We will also ensure that we are delivering on NCBA’s member-directed policy priorities and executing NCBA’s Strategic Plan. These documents are the roadmap for NCBA and by delivering on their promises, we will ensure success for NCBA, our members and our industry.”
Ron Hays talks with the new CEO of the National Cattlemen's Beef Association, Kendall Frazier
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